Having a large market share does not mean that a company’s product is the best of its type. Take some of the heavyweight tech giants like Microsoft or America Online (AOL) in the mid-1990s for example. Today, the clear aligner market is largely defined by Invisalign, Smile Direct Club, and a handful of invisible braces companies. When offering the superior benefits of OrthoSnap clear aligners to patients, you may be asked questions like, “How is this better than Invisalign?” This overview will help you navigate those conversations in a manner that any patient can understand.
Important OrthoSnap Talking Points
Keeping your talking points to three (or four at most) will help your patients remember why your office chooses OrthoSnap over competitors.
A more precise fit
By forgoing 3D printing in favor of impression molding, OrthoSnap can deliver aligners that fit more snugly against a patient’s teeth. This superior contact allows OrthoSnap aligners to move teeth more accurately and effectively. A good example you can use with your patients is the metaphor of a wrench. If a wrench does not fit snugly against a bolt, it will not be able to move the bolt tighter or looser. The wrench will slightly wiggle as it works. The same is true for aligner trays. Doctors who use our trays report a tighter “snap” when placing the aligner trays on patients.
Lower price point
The advanced impression molding technology that allows our aligners to move teeth with higher accuracy also allows OrthoSnap to produce trays at a more competitive price point compared to Invisalign and other companies. These cost savings are passed on to you and your customers. If you offer teeth whitening or other complimentary cosmetic treatments, you can recommend that they use their savings to invest in cosmetic treatments that will deliver even more drastic results!
Shorter treatment time
OrthoSnap treatments are proven to deliver faster results than our competitors. 3D printing can lead to an accumulation of measurement errors that can leave patients with ill-fitting trays mid-way through their treatments. This delay often requires that customers who use Invisalign or similar trays have to have molds or digital images remade. Waiting on new trays can take weeks or longer. Patients who use OrthoSnap will never have these problems.
The accuracy afforded by impression molding means that your patients’ smiles will be near perfect by the end of their treatments. Explaining to your patients that they can expect satisfying and life-changing cosmetic results by relying on OrthoSnap’s superior aligner trays is a great way to create enthusiasm for the treatments.
Contact OrthoSnap to Learn More
The most important talking point you can deliver is based on the trust you have built with your patients over the years. Your customers return to you because they trust your judgment and skills. Communicate clearly that you have examined every clear aligner program out there and no treatment offers the quality and affordability of OrthoSnap.
At OrthoSnap, we provide aligners that are superior and more effective than our competitors. Our process also reduces overall cost, meaning you can offer your patients competitive price-point options. To learn about OrthoSnap’s innovative modeling system, visit our webpage How OrthoSnap Works or email OrthoSnap inventor Yan Pogorelsky at firstname.lastname@example.org.
When deciding which orthodontic treatment is right for your patient, there are several options. Patients today can opt for traditional metal braces, clear braces, Invisalign, and OrthoSnap clear aligners, depending on what your clinic offers. Deciding which option is best for your patient requires considering several factors, including cost, duration of treatment, comfort, and effectiveness.
One feature that sets OrthoSnap apart from other treatments is that our clear aligners work more quickly than other clear aligner systems while maintaining superior comfort over conventional braces. If your patient is considering orthodontic treatments and has questions about OrthoSnap, this overview should help them decide which option will work best.
Benefits of Traditional Braces
Individuals who believe they will have a hard time wearing clear aligners for 20 to 22 hours per day may benefit from traditional braces, which cannot be removed. Patients with particularly large gaps or complex cosmetic needs may benefit from traditional braces, although OrthoSnap is designed to treat complex cases that Invisalign cannot.
Benefits of OrthoSnap Clear Aligners
OrthoSnap clear aligners offer superior comfort compared to traditional metal braces, which require periodic tightening of metal wires. The clear aligners are also far more discrete. Most people will not be able to tell when you are wearing them. OrthoSnap also has the convenience of being removable for short periods of time. Other benefits of OrthoSnap over traditional braces include:
- A shorter treatment timeline
- Superior comfort
- Affordability (OrthoSnap is often less expensive than Invisalign or braces)
- No tightening appointments
- No extractions or IPR
- Ease of cleaning
- Eligibility for certain types of dental insurance
- A virtually invisible treatment
- No dietary restrictions
- Minimal oral discomfort
OrthoSnap clear aligners also have several benefits over other clear aligner brands. Our clear trays are more effective than Invisalign while costing significantly less (30 percent less in many cases). OrthoSnap treatments move individual teeth, meaning there is no need for IPR (interproximal reduction) to remove small amounts of enamel. OrthoSnap is also proven to align teeth in a shorter period of time than other clear aligner brands.
Which Option Is Right For The Patient?
When choosing between OrthoSnap clear aligners and traditional metal braces, ask your patient to consider the following questions.
- Which option fits my budget?
- How long do I want to undergo orthodontic treatments for?
- Which choice will deliver a more comfortable experience?
- How can I achieve the most optimal cosmetic results?
- What is my pain tolerance?
- Which treatment will be more discreet?
Learn How OrthoSnap Can Brighten Your Patient’s Smile
OrthoSnap technology was first patented in 2011 by Dr. Yan Pogorelsky. The trays are designed to improve the accuracy and effectiveness of aligners by eliminating the multi-step 3D/CAD process that can result in compounded inaccuracies that undermine the performance of the aligners and treatment overall. Our trays are manufactured with impression molding. This difference between the two processes can be seen with the naked eye.
To learn more about the benefits of OrthoSnap over traditional braces, contact our office online or call (516) 506-7606.
Do you have adult patients who are embarrassed about their smile and feel that it is too late to consider straightening it? Your patients may wish to reconsider. In the last two decades, more adults are choosing to straighten their teeth. Clear aligners are no longer just for the young; they are for everyone.
Perhaps your adult patients had parents who could not afford traditional braces. Or, maybe your patients simply let time march on, giving very little thought to straightening teeth. Regardless of past issues, it is never too late to straighten teeth and OrthoSnap clear aligners are a viable solution for that perfect smile. Consider sharing with your patients the benefits of wearing clear aligners over the age of 50.
Health Does Not Have a Time Stamp!
As a whole, humans are living longer than ever before. This is one of the many reasons adults over 50 are choosing to straighten their teeth. From mobile apps that help us meditate, to apps that even help us find that “special someone”, older adults are embracing wellness, vitality, and better health. As more and more individuals realize the health and aesthetic benefits of orthodontic treatment, straight teeth are becoming a priority. So, along with a “spiritual makeover”, comes a physical one – and straighter teeth among older adults are now a part of the plan!
Adult Patients Are More Compliant
If we could all take time to speak to our younger selves, chances are, we would impart some wisdom, encouragement, and support to that person. As an older adult, we have lived long enough to realize that dedication to anything produces results. Whether we are embarking upon a new exercise regimen, beginning a business, changing our eating habits, or switching careers, we now realize that in order to have stellar results, time, dedication, and devotion are required in order to see benefit. The same holds true for wearing clear aligners. With age comes wisdom – and now, many adults are ready to put forth the effort to wear those clear aligners to produce a winning smile.
Ease and Comfort
Traditional braces are indeed effective in producing a more aligned smile, but the amount of maintenance can be daunting. Extra brushing after meals is required so that food does not get trapped in the brackets, bands, and wires. Some may even require rubber bands or elastics, which must be taken out before eating and drinking. Wearers of traditional braces also have to have them tightened quite frequently – in most cases, every three to six weeks.
OrthoSnap clear aligners eliminate all of the work that traditional braces require. There are no bands that must be placed around the back teeth, and those dreaded elastics do not even exist.
For older adults, life is about ease and continuity. These are both offered with OrthoSnap clear aligners. Invented by Dr. Yan Pogorelsky, OrthoSnap aligners are manufactured with clear, transparent FDA-approved materials, that gradually and effectively straighten teeth.
We now know that optimal oral health reduces the risk for general health complications as well. Oral bacteria has been directly linked to stroke, dementia, heart disease, and more. OrthoSnap clear aligners promote better health because straighter teeth are much easier to clean. When your patients choose OrthoSnap, they are making an investment in their overall health.
Contact OrthoSnap Today
Connect with OrthoSnap for additional support and tips to offer your patients. With three patents and registration with the FDA, OrthoSnap provides a unique molding system for better-fitting aligners. Learn more about OrthoSnap by scheduling a meeting with our founder, Yan Pogorelsky. You can also call us at 516-606-7606.
In less than a decade, OrthoSnap has emerged as a breakthrough method to for moving patients’ teeth into straighter positions. First patented in 2011 by inventor Dr. Yan Pogorelsky, OrthoSnap’s product featuring FDA-approved materials has helped more than 100 new patients every month discover the right treatment for their crooked, crowded, or otherwise imperfect smiles. In fact, OrthoSnap has proven a success for mild to severe orthodontics cases.
Recently, OrthoSnap attended the Greater New York Dental Meeting (GNYDM). Our purpose in was to bring awareness to our clinically tested process of moving teeth. We want dentists to know that our system can cost up to 30 percent less than other clear aligners and treat a wider range of candidates. Read on for some highlights of the early December experience in the Big Apple. Then, contact us to find out if OrthoSnap is a fit for your dental practice.
Attendance Was Off-the-Charts Impressive
More than 50,000 dentists, dental assistants, dental hygienists, and dental technicians from 146 countries came to the Jacob K. Javits Convention Center for the GNYDM in early December 2018. Not only did this forum give OrthoSnap a platform to showcase our groundbreaking treatment, but it gave us the opportunity to learn from colleagues across the dentistry field. Throughout the few days of the meeting, dozens of speakers educated our fellow national and international attendees. Emerging, clinically successful technologies such as OrthoSnap were some of the hottest topics, as dental providers globally want to find leading edge ways to treat their patients.
OrthoSnap Exhibited Alongside More Than 1,000 Companies
According to statistics recently released from the GNYDM, more than 1,600 technical exhibits including OrthoSnap were housed in the Center for the duration of the event. Located in a prime corner spot, the OrthoSnap booth saw its share of interested attendees fascinated by the possibility of making orthodontia less expensive and faster for more of their patients. This allowed us a wonderful opportunity to meet current and new partners.
Our GNYDM Video Is Available Online for Viewing by Anyone
To prepare for the GNYDM, we created a short video highlighting how OrthoSnap works. At our exhibitor booth, we presented the video so guests could understand why OrthoSnap stands apart from other clear aligners. Want to watch the video yourself? It’s available right now at Vimeo. Discover for yourself why our accelerated, well-accepted treatment plan makes so many patients – and their dentists – smile!
Being at GNYDM Brought OrthoSnap Awareness to Dental Providers and Staff
Seeing is believing. At GNYDM, our team spent time answering questions and fostering relationships with people from every corner of the globe. Whenever possible, we supplemented our discussions with hands-on demonstrations and videos. Our expectation is that the attendees will take their newfound knowledge back to their home practices and spread the word about the OrthoSnap revolution.
Introduce Your Patients to Clear Orthodontics
Clear orthodontics treatment isn’t a fad: It’s a long-term trend that appeals to patients of all ages. If you want to solve your patient’s smile issues faster without putting them at risk, invest some time in OrthoSnap as a cosmetic dentistry treatment solution.
Interested in learning more about OrthoSnap? Schedule a meeting with our founder or call us at (516) 506-7606. Our manufacturing and headquarters are in Westbury, NY. However, we happily work with dental providers throughout the world.
Convenient and discrete orthodontic solutions are more popular than ever — and more talked about than ever — in part due to new, buzzed about straight-to-consumer clear aligner solutions. Right now, it’s more important than ever to promote your professional services for removable, clear orthodontics. Advertise the benefits of working one-on-one with a dentist during orthodontic treatments throughout your practice. Doing so will give more people the opportunity to talk with you and your staff about improving the alignment of their smile safely and effectively.
Promoting your clear aligner orthodontic services can be done in a variety of ways. Choose a mixture of promotion methods that will appeal to a variety of patients at different stages in the decision process.
Hang signs and displays
Posters or small displays in both the waiting area and in exam rooms are a low-pressure way for patients to begin thinking about . Highlight the benefits of working with a dentist for smile correction. Dispel common myths patients may believe about treatment, including:
- “Orthodontic treatments must come from orthodontists.”
- “Clear aligners are too expensive for me.”
- “Clear aligners will take longer to align my smile than traditional braces.”
- “Clear aligners can’t fix my smile.”
Tag, post, and like
Your practice’s social media accounts are a great place to promote clear aligner services. Post before and after photos, include testimonials from patients, and even record a short video explaining your treatment process. Inform your audience that you provide a professional solution for non-traditional orthodontic treatment. By utilizing hashtags that include your practice’s location and services, people searching for local clear aligner treatment can find your practice easily.
Snap some photos
Photos do wonders for starting conversations about orthodontics. By creating a photo wall, or a dedicated area in your practice to display patient smile photos, you can establish credibility and remind patients about your range of services. The collection also builds patient loyalty; you can encourage goodwill by asking those patients who have transformed their smiles for permission to be featured.
Dedicate web space
Create a web page and blog posts on your practice’s website dedicated solely to clear aligner treatment. Creating more online content about your specific services will help people discover your practice when searching online for orthodontic solutions in your area. Blog posts answering common questions about clear aligners are a great resource if patients want additional resources to share with guardians, family members, or friends.
The best way to promote clear orthodontics is to discuss the treatment option with those patients, or guardians of patients, who are good candidates. This can be anyone who:
- is an older teenager or adult
- has over-crowded teeth, gaps in teeth, crooked teeth, protruding teeth, crossbites, or overjets
- is serious about treatment and will be diligent in wearing aligners
Ask questions to determine your patient’s desires for their smile. Listen to any concerns and have printed materials detailing next steps and additional resources on-hand. Talking to patients in person is a more personal way to discuss the full benefits of clear aligners for their specific situation. You can also explain the benefits of working with a dentist rather than a popular direct-to-consumer option.
Get started today
Talking to patients face-to-face is ultimately the best way to promote clear orthodontics and help your patients create the smile they desire; small marketing efforts like those detailed above can help you start more conversations. While patients may ultimately decide against treatment, your conversation may ultimately help them avoid seeking orthodontic treatments from lower-quality or unreliable sources.
To learn more about what sets OrthoSnap apart from other clear aligners on the market today, and why it could be a more affordable and more effective solution for your patients, visit our Why It Works page. or call our office at 516-506-7606.
Patients of all ages are increasingly motivated by the notion of clear dental aligners. These individuals are not keen on wearing traditional metal braces, and they largely reject the idea of conventional orthodontic treatment for aesthetic reasons. Unfortunately, aligners produced by leading providers, namely Invisalign® and ClearCorrect®, have several limitations that make them less than ideal for a number of treatment cases. Why? These companies use CAD/CAM for the fabrication of their orthodontic aligners, all of which are created from the patient’s initial digital impression images. OrthoSnap creates every tray from an original cast, eliminating common issues and limitations in the CAD/CAM process.
Clear Aligners before Computer Technology in Dentistry
Before the sophistication of computer technology in dentistry, several doctors worked to introduce the idea of straightening teeth with invisible retainers. However, because digital impressions had not been invented yet, new Essix retainers were created at every dental visit. As you can imagine, this process was incredibly time-consuming.
With the introduction of Invisalign in 1997, CAD/CAM technology changed the world of orthodontics. Instead of crafting a new set-up for every new aligner, Invisalign trays could be created digitally, saving doctors a tremendous amount of time and money.
Advantages of CAD/CAM Technology for Dental Aligners
It’s easy to see why so many providers love the idea of CAD/CAM-created aligners. After a single set of digital impressions have been taken, those images are then used to manufacture every single set of orthodontic aligners in the treatment sequence. The design of each tray is based on the treatment recommendations set forth by the dental provider.
Clinical Limitations of CAD/CAM Technology For Dental Aligners
CAD/CAM technology has become irreplaceable for a number of procedures, especially in the field of prosthodontics. These methods have proven quite successful for restorations such as crowns and bridges. Unfortunately, CAD/CAM leaves a lot to be desired when it comes to the fabrication of orthodontic aligners. For example, the multi-step process utilized by companies like Invisalign and ClearCorrect leads to cumulative flaws that results in an inaccurate fit and less-than-perfect treatment outcomes. These limitations are even noticeable on many of the aligner trays used today. For instance, because it is not yet possible to 3-D print angled surfaces, the trays often have visible striation lines. Over the course of treatment, these minor inaccuracies add up. That is why OrthoSnap utilizes human hands where technology falls short.
The OrthoSnap Process
While digital impressions are certainly more convenient compared to conventional ones, physical impression molds offer unparalleled precision. That is why we begin the OrthoSnap process with a cast model of the patient’s teeth. The model is mounted into an articulated bite and each tooth is separated and placed on a movable pin. Each movement in the treatment plan is achieved by moving the pins, and every aligner is crafted on the original cast model. This process not only delivers aligners with a superior fit, but also trays that are more transparent than our competitors’.
Don’t Cut Corners for Convenience
At OrthoSnap, we treasure the value of technology. But we also understand that there are some areas in which the human eye still prevails. We fully anticipate embracing advanced technology as it emerges and utilizing it as an important aspect of our work.
Contact OrthoSnap to Learn More
If you are interested in learning more about OrthoSnap and incorporating our product into your practice, contact our office in Westbury, NY today. Give us a call at 516-506-7606 or schedule a meeting with our creator and founder, Dr. Yan Pogorelsky.
There is rarely such a thing as a straightforward case. This is particularly true for patients with multiple dental issues going on. If orthodontics are necessary, the timing of the treatment is especially important. Because OrthoSnap combines traditional methods with modern techniques, the timeline for treatment is similar compared to conventional braces and Invisalign®. Since each patient is unique, every treatment plan will vary according to the needs of the individual. Here, we will explore timing ortho with other dental treatments and offer general guidelines.
Orthodontics and Restorative Dentistry
When a patient presents with severe decay affecting multiple teeth and their first question is, “Am I eligible for braces?”, you have your work cut out for you. Many patients do not understand the importance of healthy teeth and gums prior to orthodontic treatment. In most cases, patients will need to receive crowns, fillings, and other restorations before pursuing braces. Of course, if an individual has one or two small cavities and wishes to undergo orthodontics, you may be able to begin restorative treatment and orthodontics at the same time.
Orthodontics and Periodontal Care
If you are like most dentists, you won’t even think of shifting the teeth if a patient has periodontal disease. After all, if the supporting bone is compromised, orthodontic treatment could prove disastrous. That is why it is crucial to eliminate infection and gum disease before starting orthodontics. Once the teeth, gums, and supporting jawbone are healthy, braces can be placed successfully.
Orthodontics and Dental Implants
The standard treatment recommendation concerning braces and dental implants is that orthodontic treatment should always be performed first. Because dental implants are anchored firmly into the jawbone, they cannot be moved once integrated. However, there are always exceptions to any rule. You may have a patient who needs a stable anchor point in order to shift the teeth. In such cases, you may consider placing an implant first. When it comes to timing ortho with other dental treatments, our team at OrthoSnap is here to answer your questions.
Orthodontics and Cosmetic Dentistry
Many patients who seek cosmetic dental procedures wish to straighten their teeth. OrthoSnap can be an ideal addition to any smile makeover. In most instances, orthodontic treatment can be performed in conjunction with other procedures, such as dental bonding and teeth whitening. If your patient is considering porcelain veneers, our team at OrthoSnap recommends moving the teeth before placing custom restorations.
Personalized Treatment for Comprehensive Care
Of course, as a dentist, you are the only one who can make the final call when timing ortho with other dental treatments. OrthoSnap has revolutionized the way we move teeth. However, our innovative methods should not change the way you plan treatment. For example, if you would perform traditional orthodontics before placing implants, then we recommend straightening the teeth with OrthoSnap first as well.
Contact OrthoSnap to Learn More about Timing Ortho with Other Dental Treatments
As always, if you have questions about OrthoSnap or our methods for accurate teeth movement, contact us today. We can connect you with one of our providers who can share their experiences with our product. Additionally, we offer continuing education courses in Westbury, NY so doctors can ear credit hours while learning more about OrthoSnap. To get started, or to speak with a team member, call our office at 516-506-7606.
What Care Providers Can Learn from Patient Testimonials Online
Patients will reach out to their dentists to inquire about orthodontic aligners, but they will also hear about the treatment from family or friends. If they don’t know anyone who has worn aligners, they may turn to the internet, where there are countless “My Invisalign Experience” videos and blogs that patients have posted online, (many of which use “Invisalign” as a catch-all term for other brands of aligners).
If you watch these videos or read these blogs, you may wonder who all these care providers are that don’t tell their patients some of the most basic information about aligner treatments! It may also be possible, however, that after hundreds or thousands of clear aligner cases, our case presentation approach needs regular review and a greater emphasis on process expectations. Being thorough about sharing the realities of clear aligner treatments can help us ensure that our patients get the best experience possible.
What Patients Share in Public Forums
For this post, we watched or read 22 videos or blogs from independent bloggers who did not represent a particular aligner brand. Their goal was to share the realities of aligner treatments to help anyone who is considering starting a course of treatment. The common threads among all these individuals include the following issues.
Pain and Sensitivity
Almost every “what they didn’t tell me” testimonial mentioned being surprised by the level of pain they experienced in the first 2-3 days of treatment. Beyond the general ache caused by the movement of the teeth, several patients spoke about the sharp edges of the aligners cutting into the soft tissue of the mouth. None of these individuals mentioned asking their care-provider to help with this problem. Some attempted to file down the edges of their aligners, with varying levels of success.
What You Can Do: As a provider, you may want to explain to patients that “new tray day” is often as traumatic to the teeth as “wire-tightening day” with traditional braces. If a patient is seeking out aligner treatments because they believe them to be less painful than braces, they may be in for a rude awakening after they have already invested their money in the treatment.
Beyond that, many providers will happily file down any sharp edges on the aligners if a patient contacts the office and asks. Mentioning this service to your patients before treatment might spare your patients’ gums and lips a great deal of trauma.
Difficulty Removing Aligners
Several patients were surprised by how difficult it was to remove aligners, especially in the first few days of each set. Many recounted elaborate struggles to remove aligners and a steep, unexpected learning curve. More than one patient recounted their trays “filling up with blood,” in the struggle to put them in properly.
What You Can Do: Explain to your patients that removing the aligners may require the use of a special tool, and that they may need to plan extra time in their schedule to remove them. You may also wish to provide guidance in how to plan meals and wear-time to minimize taking the aligners out and putting them back in more often than necessary.
Planning Meals and Hygiene
Every blogger mentioned the challenges of changing their eating habits to accommodate the daily required wear time. Several individuals mentioned that even though their dentist had explained the realities of meal planning, they were still unprepared for the significant changes to their routines. Many patients spoke of how smelly and “icky” the aligners get if you skip any step of the recommended hygiene regimen, which seemed to provide incentive for following recommended hygiene practices.
What You Can Do: If you don’t already talk a prospective aligner patient through an average day of wearing aligners–explaining every step of hygiene and the timing of meals and snacks–this practice can help patients decide if they are willing to commit to the treatment. This seems to be the most significant change to a patient’s routine, and should be covered during case presentation.
Other Miscellaneous Concerns
A few patients spoke to the fact that they could no longer wear lipstick or kiss their spouse when wearing the aligners, and several were surprised by the challenges of having attachments on their teeth. A few mentioned the challenges of overcoming an aligner-induced lisp, while others did not experience any changes to their speech.
A few savvy patients took the time to explain to their viewers/readers that the same brand of treatment can vary in costs, based on which dentist you use. A certain patient from North Carolina recounted going to five different dentists before choosing the most cost-effective option, which saved her approximately $4500 on her orthodontic treatment.
A Telling Detail
As mentioned earlier, many patient testimonials referred to their treatment as “Invisalign,” even if their aligners came from ClearCorrect or Smile Club Direct. This shows that patients, as a whole, are not as aware of the different levels of quality and that different providers are seen as interchangeable. More patients are turning to less-expensive options and will seek out the option they can afford.
If you would like to offer your patients an alternative to Invisalign with a solid foundation of scientific study backing its efficacy and safety, visit www.OrthoSnap.com to learn about our aligner system. OrthoSnap aligners are fabricated with a moveable molding system that creates a better-fitting aligner and can treat more complex cases than the 3D printed aligners everyone else offers. The process also happens to reduce patient costs up to 30 percent. To learn more about OrthoSnap, contact inventor Yan Pogorelsky at email@example.com.