Convenient and discrete orthodontic solutions are more popular than ever — and more talked about than ever — in part due to new, buzzed about straight-to-consumer clear aligner solutions. Right now, it’s more important than ever to promote your professional services for removable, clear orthodontics. Advertise the benefits of working one-on-one with a dentist during orthodontic treatments throughout your practice. Doing so will give more people the opportunity to talk with you and your staff about improving the alignment of their smile safely and effectively.
Promoting your clear aligner orthodontic services can be done in a variety of ways. Choose a mixture of promotion methods that will appeal to a variety of patients at different stages in the decision process.
Hang signs and displays
Posters or small displays in both the waiting area and in exam rooms are a low-pressure way for patients to begin thinking about . Highlight the benefits of working with a dentist for smile correction. Dispel common myths patients may believe about treatment, including:
- “Orthodontic treatments must come from orthodontists.”
- “Clear aligners are too expensive for me.”
- “Clear aligners will take longer to align my smile than traditional braces.”
- “Clear aligners can’t fix my smile.”
Tag, post, and like
Your practice’s social media accounts are a great place to promote clear aligner services. Post before and after photos, include testimonials from patients, and even record a short video explaining your treatment process. Inform your audience that you provide a professional solution for non-traditional orthodontic treatment. By utilizing hashtags that include your practice’s location and services, people searching for local clear aligner treatment can find your practice easily.
Snap some photos
Photos do wonders for starting conversations about orthodontics. By creating a photo wall, or a dedicated area in your practice to display patient smile photos, you can establish credibility and remind patients about your range of services. The collection also builds patient loyalty; you can encourage goodwill by asking those patients who have transformed their smiles for permission to be featured.
Dedicate web space
Create a web page and blog posts on your practice’s website dedicated solely to clear aligner treatment. Creating more online content about your specific services will help people discover your practice when searching online for orthodontic solutions in your area. Blog posts answering common questions about clear aligners are a great resource if patients want additional resources to share with guardians, family members, or friends.
The best way to promote clear orthodontics is to discuss the treatment option with those patients, or guardians of patients, who are good candidates. This can be anyone who:
- is an older teenager or adult
- has over-crowded teeth, gaps in teeth, crooked teeth, protruding teeth, crossbites, or overjets
- is serious about treatment and will be diligent in wearing aligners
Ask questions to determine your patient’s desires for their smile. Listen to any concerns and have printed materials detailing next steps and additional resources on-hand. Talking to patients in person is a more personal way to discuss the full benefits of clear aligners for their specific situation. You can also explain the benefits of working with a dentist rather than a popular direct-to-consumer option.
Get started today
Talking to patients face-to-face is ultimately the best way to promote clear orthodontics and help your patients create the smile they desire; small marketing efforts like those detailed above can help you start more conversations. While patients may ultimately decide against treatment, your conversation may ultimately help them avoid seeking orthodontic treatments from lower-quality or unreliable sources.
To learn more about what sets OrthoSnap apart from other clear aligners on the market today, and why it could be a more affordable and more effective solution for your patients, visit our Why It Works page. or call our office at 516-506-7606.
Patients of all ages are increasingly motivated by the notion of clear dental aligners. These individuals are not keen on wearing traditional metal braces, and they largely reject the idea of conventional orthodontic treatment for aesthetic reasons. Unfortunately, aligners produced by leading providers, namely Invisalign® and ClearCorrect®, have several limitations that make them less than ideal for a number of treatment cases. Why? These companies use CAD/CAM for the fabrication of their orthodontic aligners, all of which are created from the patient’s initial digital impression images. OrthoSnap creates every tray from an original cast, eliminating common issues and limitations in the CAD/CAM process.
Clear Aligners before Computer Technology in Dentistry
Before the sophistication of computer technology in dentistry, several doctors worked to introduce the idea of straightening teeth with invisible retainers. However, because digital impressions had not been invented yet, new Essix retainers were created at every dental visit. As you can imagine, this process was incredibly time-consuming.
With the introduction of Invisalign in 1997, CAD/CAM technology changed the world of orthodontics. Instead of crafting a new set-up for every new aligner, Invisalign trays could be created digitally, saving doctors a tremendous amount of time and money.
Advantages of CAD/CAM Technology for Dental Aligners
It’s easy to see why so many providers love the idea of CAD/CAM-created aligners. After a single set of digital impressions have been taken, those images are then used to manufacture every single set of orthodontic aligners in the treatment sequence. The design of each tray is based on the treatment recommendations set forth by the dental provider.
Clinical Limitations of CAD/CAM Technology For Dental Aligners
CAD/CAM technology has become irreplaceable for a number of procedures, especially in the field of prosthodontics. These methods have proven quite successful for restorations such as crowns and bridges. Unfortunately, CAD/CAM leaves a lot to be desired when it comes to the fabrication of orthodontic aligners. For example, the multi-step process utilized by companies like Invisalign and ClearCorrect leads to cumulative flaws that results in an inaccurate fit and less-than-perfect treatment outcomes. These limitations are even noticeable on many of the aligner trays used today. For instance, because it is not yet possible to 3-D print angled surfaces, the trays often have visible striation lines. Over the course of treatment, these minor inaccuracies add up. That is why OrthoSnap utilizes human hands where technology falls short.
The OrthoSnap Process
While digital impressions are certainly more convenient compared to conventional ones, physical impression molds offer unparalleled precision. That is why we begin the OrthoSnap process with a cast model of the patient’s teeth. The model is mounted into an articulated bite and each tooth is separated and placed on a movable pin. Each movement in the treatment plan is achieved by moving the pins, and every aligner is crafted on the original cast model. This process not only delivers aligners with a superior fit, but also trays that are more transparent than our competitors’.
Don’t Cut Corners for Convenience
At OrthoSnap, we treasure the value of technology. But we also understand that there are some areas in which the human eye still prevails. We fully anticipate embracing advanced technology as it emerges and utilizing it as an important aspect of our work.
Contact OrthoSnap to Learn More
If you are interested in learning more about OrthoSnap and incorporating our product into your practice, contact our office in Westbury, NY today. Give us a call at 516-506-7606 or schedule a meeting with our creator and founder, Dr. Yan Pogorelsky.
There is rarely such a thing as a straightforward case. This is particularly true for patients with multiple dental issues going on. If orthodontics are necessary, the timing of the treatment is especially important. Because OrthoSnap combines traditional methods with modern techniques, the timeline for treatment is similar compared to conventional braces and Invisalign®. Since each patient is unique, every treatment plan will vary according to the needs of the individual. Here, we will explore timing ortho with other dental treatments and offer general guidelines.
Orthodontics and Restorative Dentistry
When a patient presents with severe decay affecting multiple teeth and their first question is, “Am I eligible for braces?”, you have your work cut out for you. Many patients do not understand the importance of healthy teeth and gums prior to orthodontic treatment. In most cases, patients will need to receive crowns, fillings, and other restorations before pursuing braces. Of course, if an individual has one or two small cavities and wishes to undergo orthodontics, you may be able to begin restorative treatment and orthodontics at the same time.
Orthodontics and Periodontal Care
If you are like most dentists, you won’t even think of shifting the teeth if a patient has periodontal disease. After all, if the supporting bone is compromised, orthodontic treatment could prove disastrous. That is why it is crucial to eliminate infection and gum disease before starting orthodontics. Once the teeth, gums, and supporting jawbone are healthy, braces can be placed successfully.
Orthodontics and Dental Implants
The standard treatment recommendation concerning braces and dental implants is that orthodontic treatment should always be performed first. Because dental implants are anchored firmly into the jawbone, they cannot be moved once integrated. However, there are always exceptions to any rule. You may have a patient who needs a stable anchor point in order to shift the teeth. In such cases, you may consider placing an implant first. When it comes to timing ortho with other dental treatments, our team at OrthoSnap is here to answer your questions.
Orthodontics and Cosmetic Dentistry
Many patients who seek cosmetic dental procedures wish to straighten their teeth. OrthoSnap can be an ideal addition to any smile makeover. In most instances, orthodontic treatment can be performed in conjunction with other procedures, such as dental bonding and teeth whitening. If your patient is considering porcelain veneers, our team at OrthoSnap recommends moving the teeth before placing custom restorations.
Personalized Treatment for Comprehensive Care
Of course, as a dentist, you are the only one who can make the final call when timing ortho with other dental treatments. OrthoSnap has revolutionized the way we move teeth. However, our innovative methods should not change the way you plan treatment. For example, if you would perform traditional orthodontics before placing implants, then we recommend straightening the teeth with OrthoSnap first as well.
Contact OrthoSnap to Learn More about Timing Ortho with Other Dental Treatments
As always, if you have questions about OrthoSnap or our methods for accurate teeth movement, contact us today. We can connect you with one of our providers who can share their experiences with our product. Additionally, we offer continuing education courses in Westbury, NY so doctors can ear credit hours while learning more about OrthoSnap. To get started, or to speak with a team member, call our office at 516-506-7606.
What Care Providers Can Learn from Patient Testimonials Online
Patients will reach out to their dentists to inquire about orthodontic aligners, but they will also hear about the treatment from family or friends. If they don’t know anyone who has worn aligners, they may turn to the internet, where there are countless “My Invisalign Experience” videos and blogs that patients have posted online, (many of which use “Invisalign” as a catch-all term for other brands of aligners).
If you watch these videos or read these blogs, you may wonder who all these care providers are that don’t tell their patients some of the most basic information about aligner treatments! It may also be possible, however, that after hundreds or thousands of clear aligner cases, our case presentation approach needs regular review and a greater emphasis on process expectations. Being thorough about sharing the realities of clear aligner treatments can help us ensure that our patients get the best experience possible.
What Patients Share in Public Forums
For this post, we watched or read 22 videos or blogs from independent bloggers who did not represent a particular aligner brand. Their goal was to share the realities of aligner treatments to help anyone who is considering starting a course of treatment. The common threads among all these individuals include the following issues.
Pain and Sensitivity
Almost every “what they didn’t tell me” testimonial mentioned being surprised by the level of pain they experienced in the first 2-3 days of treatment. Beyond the general ache caused by the movement of the teeth, several patients spoke about the sharp edges of the aligners cutting into the soft tissue of the mouth. None of these individuals mentioned asking their care-provider to help with this problem. Some attempted to file down the edges of their aligners, with varying levels of success.
What You Can Do: As a provider, you may want to explain to patients that “new tray day” is often as traumatic to the teeth as “wire-tightening day” with traditional braces. If a patient is seeking out aligner treatments because they believe them to be less painful than braces, they may be in for a rude awakening after they have already invested their money in the treatment.
Beyond that, many providers will happily file down any sharp edges on the aligners if a patient contacts the office and asks. Mentioning this service to your patients before treatment might spare your patients’ gums and lips a great deal of trauma.
Difficulty Removing Aligners
Several patients were surprised by how difficult it was to remove aligners, especially in the first few days of each set. Many recounted elaborate struggles to remove aligners and a steep, unexpected learning curve. More than one patient recounted their trays “filling up with blood,” in the struggle to put them in properly.
What You Can Do: Explain to your patients that removing the aligners may require the use of a special tool, and that they may need to plan extra time in their schedule to remove them. You may also wish to provide guidance in how to plan meals and wear-time to minimize taking the aligners out and putting them back in more often than necessary.
Planning Meals and Hygiene
Every blogger mentioned the challenges of changing their eating habits to accommodate the daily required wear time. Several individuals mentioned that even though their dentist had explained the realities of meal planning, they were still unprepared for the significant changes to their routines. Many patients spoke of how smelly and “icky” the aligners get if you skip any step of the recommended hygiene regimen, which seemed to provide incentive for following recommended hygiene practices.
What You Can Do: If you don’t already talk a prospective aligner patient through an average day of wearing aligners–explaining every step of hygiene and the timing of meals and snacks–this practice can help patients decide if they are willing to commit to the treatment. This seems to be the most significant change to a patient’s routine, and should be covered during case presentation.
Other Miscellaneous Concerns
A few patients spoke to the fact that they could no longer wear lipstick or kiss their spouse when wearing the aligners, and several were surprised by the challenges of having attachments on their teeth. A few mentioned the challenges of overcoming an aligner-induced lisp, while others did not experience any changes to their speech.
A few savvy patients took the time to explain to their viewers/readers that the same brand of treatment can vary in costs, based on which dentist you use. A certain patient from North Carolina recounted going to five different dentists before choosing the most cost-effective option, which saved her approximately $4500 on her orthodontic treatment.
A Telling Detail
As mentioned earlier, many patient testimonials referred to their treatment as “Invisalign,” even if their aligners came from ClearCorrect or Smile Club Direct. This shows that patients, as a whole, are not as aware of the different levels of quality and that different providers are seen as interchangeable. More patients are turning to less-expensive options and will seek out the option they can afford.
If you would like to offer your patients an alternative to Invisalign with a solid foundation of scientific study backing its efficacy and safety, visit www.OrthoSnap.com to learn about our aligner system. OrthoSnap aligners are fabricated with a moveable molding system that creates a better-fitting aligner and can treat more complex cases than the 3D printed aligners everyone else offers. The process also happens to reduce patient costs up to 30 percent. To learn more about OrthoSnap, contact inventor Yan Pogorelsky at firstname.lastname@example.org.