In today’s economy, consumers (our dental patients) have come to expect services to be provided more easily, conveniently, and with greater flexibility than ever before. Just take Uber, Amazon Prime, and GrubHub; it’s no wonder that the same concept of “fast, affordable goods and services directly to the home” has rubbed off into the medical and dental fields.
As a dentist, you have probably fielded questions about the popular new trend of direct-to-consumer aligners. Many patients have questions about their effectiveness, quality, and price. Below, we’ve provided some talking points that will help you answer questions your patients may have. By talking together, you can help them see the value of partnering with a dentist for any and all dental and orthodontic treatment in the future.
Dentists Take a Closer Look at All Alignment Problems
The problem with many direct-to-consumer aligner brands is that their only method of determining alignment treatment is through a DIY bite impression. X-rays, examinations, and dental health history such as the presence of crowns and implants and jaw bone density information is not at the center of planning treatment like it would be in a dental or orthodontic practice. It’s important to discuss with patients that alignment problems are not just caused by the visibly crowded, gapped, or overlapping teeth; structures underneath the gumline play a pivotal role in the shape and function of the bite, and it’s important to consider them as much as the visible areas of the teeth.
Dentists Create More Accurate Impressions
While impressions are not the only factor that should be used to determine orthodontic treatment, they do remain an important part of treatment. The DIY impression kits that are shipped to consumers seem easy enough: simply follow the instructions! But dental impressions that guide treatment should be of the utmost quality and precision. Though a patient may do their best to create a quality impression, only trained dental professionals can really tell if an impression is done well.
Visiting A Dentist Provides Accountability
Regular check-ins with a dentist can help a patient hold themselves accountable during treatment. This is especially important for treatment involving a removable aligner such as these. A dental practice can provide regular examinations to determine progress, and offer support along the way for patients who may be struggling to commit to treatment.
Oral Health Always Comes First
It’s easy to understand why a patient desires a straighter smile. Cosmetic improvements to the smile can pay off with increased confidence and improved smile aesthetics. But first and foremost, your mouth should be healthy and free from tooth decay or gum disease. Patients with these conditions who order direct-to-consumer aligners are treating the cosmetic aspects of the smile before they are correcting their underlying health and functionality. In dental care, putting the cart before the horse can mean the cosmetic results do not last as long, or do not produce the desired end result.
OrthoSnap: Doctors are our Partners
Connect with OrthoSnap for additional information on our unique clear aligner solution and learn how to become an OrthoSnap provider in your area. With three patents and registration with the FDA, OrthoSnap provides a unique molding system for better-fitting aligners. Learn more about OrthoSnap by scheduling a meeting with our founder, Yan Pogorelsky. You can also call us at 516-606-7606.
When deciding which orthodontic treatment is right for your patient, there are several options. Patients today can opt for traditional metal braces, clear braces, Invisalign, and OrthoSnap clear aligners, depending on what your clinic offers. Deciding which option is best for your patient requires considering several factors, including cost, duration of treatment, comfort, and effectiveness.
One feature that sets OrthoSnap apart from other treatments is that our clear aligners work more quickly than other clear aligner systems while maintaining superior comfort over conventional braces. If your patient is considering orthodontic treatments and has questions about OrthoSnap, this overview should help them decide which option will work best.
Benefits of Traditional Braces
Individuals who believe they will have a hard time wearing clear aligners for 20 to 22 hours per day may benefit from traditional braces, which cannot be removed. Patients with particularly large gaps or complex cosmetic needs may benefit from traditional braces, although OrthoSnap is designed to treat complex cases that Invisalign cannot.
Benefits of OrthoSnap Clear Aligners
OrthoSnap clear aligners offer superior comfort compared to traditional metal braces, which require periodic tightening of metal wires. The clear aligners are also far more discrete. Most people will not be able to tell when you are wearing them. OrthoSnap also has the convenience of being removable for short periods of time. Other benefits of OrthoSnap over traditional braces include:
- A shorter treatment timeline
- Superior comfort
- Affordability (OrthoSnap is often less expensive than Invisalign or braces)
- No tightening appointments
- No extractions or IPR
- Ease of cleaning
- Eligibility for certain types of dental insurance
- A virtually invisible treatment
- No dietary restrictions
- Minimal oral discomfort
OrthoSnap clear aligners also have several benefits over other clear aligner brands. Our clear trays are more effective than Invisalign while costing significantly less (30 percent less in many cases). OrthoSnap treatments move individual teeth, meaning there is no need for IPR (interproximal reduction) to remove small amounts of enamel. OrthoSnap is also proven to align teeth in a shorter period of time than other clear aligner brands.
Which Option Is Right For The Patient?
When choosing between OrthoSnap clear aligners and traditional metal braces, ask your patient to consider the following questions.
- Which option fits my budget?
- How long do I want to undergo orthodontic treatments for?
- Which choice will deliver a more comfortable experience?
- How can I achieve the most optimal cosmetic results?
- What is my pain tolerance?
- Which treatment will be more discreet?
Learn How OrthoSnap Can Brighten Your Patient’s Smile
OrthoSnap technology was first patented in 2011 by Dr. Yan Pogorelsky. The trays are designed to improve the accuracy and effectiveness of aligners by eliminating the multi-step 3D/CAD process that can result in compounded inaccuracies that undermine the performance of the aligners and treatment overall. Our trays are manufactured with impression molding. This difference between the two processes can be seen with the naked eye.
To learn more about the benefits of OrthoSnap over traditional braces, contact our office online or call (516) 506-7606.
In less than a decade, OrthoSnap has emerged as a breakthrough method to for moving patients’ teeth into straighter positions. First patented in 2011 by inventor Dr. Yan Pogorelsky, OrthoSnap’s product featuring FDA-approved materials has helped more than 100 new patients every month discover the right treatment for their crooked, crowded, or otherwise imperfect smiles. In fact, OrthoSnap has proven a success for mild to severe orthodontics cases.
Recently, OrthoSnap attended the Greater New York Dental Meeting (GNYDM). Our purpose in was to bring awareness to our clinically tested process of moving teeth. We want dentists to know that our system can cost up to 30 percent less than other clear aligners and treat a wider range of candidates. Read on for some highlights of the early December experience in the Big Apple. Then, contact us to find out if OrthoSnap is a fit for your dental practice.
Attendance Was Off-the-Charts Impressive
More than 50,000 dentists, dental assistants, dental hygienists, and dental technicians from 146 countries came to the Jacob K. Javits Convention Center for the GNYDM in early December 2018. Not only did this forum give OrthoSnap a platform to showcase our groundbreaking treatment, but it gave us the opportunity to learn from colleagues across the dentistry field. Throughout the few days of the meeting, dozens of speakers educated our fellow national and international attendees. Emerging, clinically successful technologies such as OrthoSnap were some of the hottest topics, as dental providers globally want to find leading edge ways to treat their patients.
OrthoSnap Exhibited Alongside More Than 1,000 Companies
According to statistics recently released from the GNYDM, more than 1,600 technical exhibits including OrthoSnap were housed in the Center for the duration of the event. Located in a prime corner spot, the OrthoSnap booth saw its share of interested attendees fascinated by the possibility of making orthodontia less expensive and faster for more of their patients. This allowed us a wonderful opportunity to meet current and new partners.
Our GNYDM Video Is Available Online for Viewing by Anyone
To prepare for the GNYDM, we created a short video highlighting how OrthoSnap works. At our exhibitor booth, we presented the video so guests could understand why OrthoSnap stands apart from other clear aligners. Want to watch the video yourself? It’s available right now at Vimeo. Discover for yourself why our accelerated, well-accepted treatment plan makes so many patients – and their dentists – smile!
Being at GNYDM Brought OrthoSnap Awareness to Dental Providers and Staff
Seeing is believing. At GNYDM, our team spent time answering questions and fostering relationships with people from every corner of the globe. Whenever possible, we supplemented our discussions with hands-on demonstrations and videos. Our expectation is that the attendees will take their newfound knowledge back to their home practices and spread the word about the OrthoSnap revolution.
Introduce Your Patients to Clear Orthodontics
Clear orthodontics treatment isn’t a fad: It’s a long-term trend that appeals to patients of all ages. If you want to solve your patient’s smile issues faster without putting them at risk, invest some time in OrthoSnap as a cosmetic dentistry treatment solution.
Interested in learning more about OrthoSnap? Schedule a meeting with our founder or call us at (516) 506-7606. Our manufacturing and headquarters are in Westbury, NY. However, we happily work with dental providers throughout the world.
Convenient and discrete orthodontic solutions are more popular than ever — and more talked about than ever — in part due to new, buzzed about straight-to-consumer clear aligner solutions. Right now, it’s more important than ever to promote your professional services for removable, clear orthodontics. Advertise the benefits of working one-on-one with a dentist during orthodontic treatments throughout your practice. Doing so will give more people the opportunity to talk with you and your staff about improving the alignment of their smile safely and effectively.
Promoting your clear aligner orthodontic services can be done in a variety of ways. Choose a mixture of promotion methods that will appeal to a variety of patients at different stages in the decision process.
Hang signs and displays
Posters or small displays in both the waiting area and in exam rooms are a low-pressure way for patients to begin thinking about . Highlight the benefits of working with a dentist for smile correction. Dispel common myths patients may believe about treatment, including:
- “Orthodontic treatments must come from orthodontists.”
- “Clear aligners are too expensive for me.”
- “Clear aligners will take longer to align my smile than traditional braces.”
- “Clear aligners can’t fix my smile.”
Tag, post, and like
Your practice’s social media accounts are a great place to promote clear aligner services. Post before and after photos, include testimonials from patients, and even record a short video explaining your treatment process. Inform your audience that you provide a professional solution for non-traditional orthodontic treatment. By utilizing hashtags that include your practice’s location and services, people searching for local clear aligner treatment can find your practice easily.
Snap some photos
Photos do wonders for starting conversations about orthodontics. By creating a photo wall, or a dedicated area in your practice to display patient smile photos, you can establish credibility and remind patients about your range of services. The collection also builds patient loyalty; you can encourage goodwill by asking those patients who have transformed their smiles for permission to be featured.
Dedicate web space
Create a web page and blog posts on your practice’s website dedicated solely to clear aligner treatment. Creating more online content about your specific services will help people discover your practice when searching online for orthodontic solutions in your area. Blog posts answering common questions about clear aligners are a great resource if patients want additional resources to share with guardians, family members, or friends.
The best way to promote clear orthodontics is to discuss the treatment option with those patients, or guardians of patients, who are good candidates. This can be anyone who:
- is an older teenager or adult
- has over-crowded teeth, gaps in teeth, crooked teeth, protruding teeth, crossbites, or overjets
- is serious about treatment and will be diligent in wearing aligners
Ask questions to determine your patient’s desires for their smile. Listen to any concerns and have printed materials detailing next steps and additional resources on-hand. Talking to patients in person is a more personal way to discuss the full benefits of clear aligners for their specific situation. You can also explain the benefits of working with a dentist rather than a popular direct-to-consumer option.
Get started today
Talking to patients face-to-face is ultimately the best way to promote clear orthodontics and help your patients create the smile they desire; small marketing efforts like those detailed above can help you start more conversations. While patients may ultimately decide against treatment, your conversation may ultimately help them avoid seeking orthodontic treatments from lower-quality or unreliable sources.
To learn more about what sets OrthoSnap apart from other clear aligners on the market today, and why it could be a more affordable and more effective solution for your patients, visit our Why It Works page. or call our office at 516-506-7606.