Dentistry Articles

A Symmetrical Smile Is a Healthy Smile

There are many great points that can be made when explaining the benefits of Orthodsnap clear aligners to your patients. Our unique approach to manufacturing aligners means that they are superior and more effective than our competitors’ aligner trays. Our process also reduces cost, which means you can offer your patients competitive price-point options. One feature that should not be left out of the discussion when explaining the many benefits of Orthosnap is oral health. 

How Does Orthosnap Benefit Oral Health?

Cosmetic benefits weight high on the minds of patients who seek clear aligners to straighten their teeth. Orthosnap was designed with these cosmetic goals in mind.  OrthoSnap produces each tray from an original cast and uses superior impression molding. By forgoing 3D printing, Orthosnap is able to deliver drastic cosmetic results in less time and at a lower price point than competitors. 

As it turns out, a straighter smile is a healthier smile. Patients should understand the oral health problems that are associated with misaligned teeth. Crooked teeth make brushing and flossing difficult. When food particles are left on the surface of a tooth for too long, the mixture of bacteria, saliva, and food can form plaque. If the plaque is not removed soon enough, it can harden into a tough substance known as tartar. The interaction of bacteria and buildup along your teeth can lead to tooth decay, periodontal disease, and even tooth loss. Once patients begin Orthosnap treatments, the hard-to-reach portions of their teeth will become reachable during cleanings. This will reduce your patients’ risk for gum disease and decay. 

By explaining the health benefits of Orthosnap aligners, patients will understand that the investment may prevent costly restorative treatments that may be needed to address gum disease and decay down the road. Another benefit of a more symmetrical smile is that patients will be more motivated to maintain their new and more attractive smile. Once your patients realize the personal benefits of having a beautiful smile, they will redouble their efforts to maintain their new smile with proper oral hygiene and regular visits to your dental practice. 

Follow-Up Talking Points for Potential Orthosnap Patients

Along with improved oral health, patients should understand the leading benefits of choosing Orthosnap clear aligners over competitors. A few of these include:

  • Lower cost: The unique impression molding technique that Orthosnap has patented has the added benefit of providing custom aligner trays at a lower price-point than competitors. Dental offices that provide Orthosnap clear aligners can pass those cost-savings to patients. 
  • Shorter treatment timeline: The 3D printing technique used by our competitors accumulates small errors. After several weeks or months, this means that patients who use Invisalign aligners have to return to their dentist to have new molds or impressions made. This can delay their treatment timeline by several weeks.  
  • Better fit: Impression molding is proven to produce a snugger fit than 3D printing. This means better cosmetic results in a shorter timeframe for your patients. 

Provide Your Patients With the Unique Benefits of Orthosnap Clear Aligners 

By providing your patients with Orthosnap clear aligners, you are providing your patients with the most advanced clear aligner technology available. If you are ready to become a part of the growing family of dental practices that uses our advanced approach to teeth straightening, we welcome you to contact our office online.

Tips for Explaining the Benefits of OrthoSnap to Patients

Having a large market share does not mean that a company’s product is the best of its type. Take some of the heavyweight tech giants like Microsoft or America Online (AOL) in the mid-1990s for example. Today, the clear aligner market is largely defined by Invisalign, Smile Direct Club, and a handful of invisible braces companies. When offering the superior benefits of OrthoSnap clear aligners to patients, you may be asked questions like, “How is this better than Invisalign?” This overview will help you navigate those conversations in a manner that any patient can understand.  

Important OrthoSnap Talking Points

Keeping your talking points to three (or four at most) will help your patients remember why your office chooses OrthoSnap over competitors.

A more precise fit

By forgoing 3D printing in favor of impression molding, OrthoSnap can deliver aligners that fit more snugly against a patient’s teeth. This superior contact allows OrthoSnap aligners to move teeth more accurately and effectively. A good example you can use with your patients is the metaphor of a wrench. If a wrench does not fit snugly against a bolt, it will not be able to move the bolt tighter or looser. The wrench will slightly wiggle as it works. The same is true for aligner trays. Doctors who use our trays report a tighter “snap” when placing the aligner trays on patients.

Lower price point

The advanced impression molding technology that allows our aligners to move teeth with higher accuracy also allows OrthoSnap to produce trays at a more competitive price point compared to Invisalign and other companies. These cost savings are passed on to you and your customers. If you offer teeth whitening or other complimentary cosmetic treatments, you can recommend that they use their savings to invest in cosmetic treatments that will deliver even more drastic results!

Shorter treatment time

OrthoSnap treatments are proven to deliver faster results than our competitors. 3D printing can lead to an accumulation of measurement errors that can leave patients with ill-fitting trays mid-way through their treatments. This delay often requires that customers who use Invisalign or similar trays have to have molds or digital images remade. Waiting on new trays can take weeks or longer. Patients who use OrthoSnap will never have these problems.

Better results

The accuracy afforded by impression molding means that your patients’ smiles will be near perfect by the end of their treatments. Explaining to your patients that they can expect satisfying and life-changing cosmetic results by relying on OrthoSnap’s superior aligner trays is a great way to create enthusiasm for the treatments.

Contact OrthoSnap to Learn More

The most important talking point you can deliver is based on the trust you have built with your patients over the years. Your customers return to you because they trust your judgment and skills. Communicate clearly that you have examined every clear aligner program out there and no treatment offers the quality and affordability of OrthoSnap.

At OrthoSnap, we provide aligners that are superior and more effective than our competitors. Our process also reduces overall cost, meaning you can offer your patients competitive price-point options. To learn about OrthoSnap’s innovative modeling system, visit our webpage How OrthoSnap Works or email OrthoSnap inventor Yan Pogorelsky at

OrthoSnap vs Traditional Braces: Which Is Right For Your Patient?

When deciding which orthodontic treatment is right for your patient, there are several options. Patients today can opt for traditional metal braces, clear braces, Invisalign, and OrthoSnap clear aligners, depending on what your clinic offers. Deciding which option is best for your patient requires considering several factors, including cost, duration of treatment, comfort, and effectiveness.

One feature that sets OrthoSnap apart from other treatments is that our clear aligners work more quickly than other clear aligner systems while maintaining superior comfort over conventional braces. If your patient is considering orthodontic treatments and has questions about OrthoSnap, this overview should help them decide which option will work best.

Benefits of Traditional Braces

Individuals who believe they will have a hard time wearing clear aligners for 20 to 22 hours per day may benefit from traditional braces, which cannot be removed. Patients with particularly large gaps or complex cosmetic needs may benefit from traditional braces, although OrthoSnap is designed to treat complex cases that Invisalign cannot.

Benefits of OrthoSnap Clear Aligners

OrthoSnap clear aligners offer superior comfort compared to traditional metal braces, which require periodic tightening of metal wires. The clear aligners are also far more discrete. Most people will not be able to tell when you are wearing them. OrthoSnap also has the convenience of being removable for short periods of time. Other benefits of OrthoSnap over traditional braces include:

  • A shorter treatment timeline
  • Superior comfort
  • Affordability (OrthoSnap is often less expensive than Invisalign or braces)
  • No tightening appointments
  • No extractions or IPR
  • Ease of cleaning
  • Eligibility for certain types of dental insurance
  • A virtually invisible treatment
  • No dietary restrictions
  • Minimal oral discomfort

OrthoSnap clear aligners also have several benefits over other clear aligner brands. Our clear trays are more effective than Invisalign while costing significantly less (30 percent less in many cases). OrthoSnap treatments move individual teeth, meaning there is no need for IPR (interproximal reduction) to remove small amounts of enamel. OrthoSnap is also proven to align teeth in a shorter period of time than other clear aligner brands.

Which Option Is Right For The Patient?

When choosing between OrthoSnap clear aligners and traditional metal braces, ask your patient to consider the following questions.

  • Which option fits my budget?
  • How long do I want to undergo orthodontic treatments for?
  • Which choice will deliver a more comfortable experience?
  • How can I achieve the most optimal cosmetic results?
  • What is my pain tolerance?
  • Which treatment will be more discreet?

Learn How OrthoSnap Can Brighten Your Patient’s Smile

OrthoSnap technology was first patented in 2011 by Dr. Yan Pogorelsky. The trays are designed to improve the accuracy and effectiveness of aligners by eliminating the multi-step 3D/CAD process that can result in compounded inaccuracies that undermine the performance of the aligners and treatment overall. Our trays are manufactured with impression molding. This difference between the two processes can be seen with the naked eye.

To learn more about the benefits of OrthoSnap over traditional braces, contact our office online or call (516) 506-7606.

Talking Points for Potential Aligner Treatment Customers

When describing the benefits of clear aligners, low visibility, ease of cleaning, and effectiveness in moving teeth are all important topics. But what personally motivates patients to make the commitment, both in time and money, may vary significantly with age. Whether speaking to a teenager, working parent, or senior citizen, knowing how each stage of life influences purchases can be key in convincing patients of the benefits of OrthoSnap clear aligners. After discussing these age-targeted benefits, remember to explain how OrthoSnap products do not rely on digital impressions as Invisalign® and ClearCorrect® products do. OrthoSnap produces each tray from an original cast, eliminating issues that plague other aligner companies.


Anyone raising teenagers knows there is a lot going on in their lives. Many teens experience social pressures to fit into this group or that. Physically, their bodies and teeth are still developing. And they are developing good oral hygiene practices that will hopefully continue throughout their lives. One benefit of discussing dental options with teenagers is that they are generally receptive to advice from adults.

For the teenager’s parents, it may be helpful to explain how an early start on straightening teeth can deliver better results than trying to fix crowded teeth later in life. Parents should also appreciate the fact that they are sending their kids into the world with the confidence of a healthy smile. Cavities are more prevalent when teeth are not properly spaced, meaning an early start with alignment trays may mean less cavities (and dental hygiene problems) down the road.  

Teenagers are more prone to speech impediments than adults. One talking point for them could be an explanation of how the structure of their teeth affects speech. Both parents and teenagers are familiar with traditional wire-based braces. Reminding both members of a family that technology has brought major advances is teeth restructuring technology can go a long way in defining the advantages of OrthoSnap aligners.

Working-age Adults

As we age into our 20s, 30s, and beyond, our careers and reputations become top priorities. For better or worse, our leadership abilities in the workplace are partly influenced by our outward appearance. It’s human nature. When someone exudes healthy hygiene habits, co-workers and managers take notice. A healthy smile implies a strong work ethic. Similarly, individuals who do not take care of their appearance appear to be less organized and potentially lacking leadership traits. Straight rows of teeth add to the power of a smile. And the world could always use more smiles.

Many workers and parents put their careers before themselves. OrthoSnap aligners can also be marketed as one small way working adults can reward their years of selfless work, especially when the results have direct implications for how they are perceived in the workplace.

Adults Over the Age of 60

As we enter retirement age, life’s priorities again change. Studies have shown that our teeth are a major determining factor in how old (or young) we appear. Who wouldn’t want to cut five years off their age? That may not be possible in literal terms, but straightened teeth can help a customer at least appear to have shed a few years. Older adults may also be more interested in how properly aligned teeth can improve chewing and swallowing functions. Finally, senior citizens are keenly aware of terms like crowns, dentures, and dental implants. Properly aligned teeth are easier to clean and protect than crowded teeth. An investment in OrthoSnap may be one way to preserve natural teeth.

Benefits of the OrthoSnap Process

At OrthoSnap, we provide aligners that are superior and more effective than our competitors. Our process also reduces overall cost, meaning you can offer your patients competitive price-point options. To learn about OrthoSnap’s innovative modeling system, visit our webpage How OrthoSnap Works or email OrthoSnap inventor Yan Pogorelsky at


alternatives to Invisalign

How OrthoSnap Differs from Other Aligners

The OrthoSnap Difference – What It Means for Your Patients

If you’re an Invisalign® provider, you know how popular clear aligner treatments are today—and you know that patients have more options to choose from. A quick search for “alternatives to Invisalign” will bring up several fabricators that dentists can use to provide their patients with a similar product. Some of these businesses are even operating under a direct-to-consumer model, which takes the supervising dentist out of the picture entirely!

All of these competitors have sprung up fairly recently, of course, since the patent rights for Invisalign only expired last year. There is good reason to be wary of using new lower-cost aligner providers. They use what is essentially the same process, yet do not have the many decades of research and case reviews that Invisalign has under its belt, nor the long list of happy customers.

However, if you look carefully at clear aligner providers, you’ll find that there is one system that has been operating since well before 2018. A system that offers a similar product and outcome, but uses a dramatically different process.

How OrthoSnap is Different from Other Alternatives to Invisalign

Like Invisalign, OrthoSnap has patented its manufacturing process. Our patents were registered in 2011, and in our first three years, we treated over 2000 cases in clinical and marketing trials. What we found in those trials is that OrthoSnap can treat a wider range of orthodontic issues at a lower patient cost: our fabrication costs are approximately 30 percent lower than those of Invisalign. Based on our studies, we can state with confidence that, in many cases, OrthoSnap is faster and more effective than Invisalign. (See the data yourself by contacting OrthoSnap’s inventor, Dr. Yan Pogorelsky at Let us know of your interest and we’ll send you a doctor log-in for our website.)

The most significant difference between OrthoSnap and other aligners is the fact that we don’t use CAD technology to design and print our aligners. This high-tech innovation is excellent for many applications in modern dentistry, but typically limits aligner treatments to relatively simple cases. This is evident in the way that 3D-printed aligners cannot capture angled surfaces. This results in visible striation lines on the aligners. Instead of using CAD, we create moldable models of the teeth, based on upper and lower molds and bite registration. The result is that our aligners fit better, work faster, and can address a broader range of alignment problems. Even complex cases have seen successful transformations with OrthoSnap. Our doctors and patients notice the difference in OrthoSnap aligners, as well; you hear it in the snap of a perfect fit.

In summary, OrthoSnap:

  • Uses a unique, patented fabrication method, (not an Invisalign copycat)
  • Offers shorter treatment plans; average 6-16 months
  • Costs 30 percent less than Invisalign
  • Provides a better-fitting aligner, more precise treatment
  • Can treat more complex cases than Invisalign

Three Reasons to Learn More About OrthoSnap

1 – Increase your bulk of aligner patients. You could be treating more eager patients with clear orthodontics they can actually afford. Patients with severe alignment problems that had previously not qualified for Invisalign may be treatable with OrthoSnap, as well.

2 – Reduce costs for your patients. One in three Americans goes without dental care in the U.S. today, and even the insured struggle to cover the out-of-pocket costs of orthodontic treatments. With the aggressive advertising techniques of alternative aligner providers, you may lose part of your market if Invisalign is the only clear aligner system you provide.

3 – The OrthoSnap teaching center offers continuing education credit courses in Westbury, NY. Earn credit hours while learning first-hand how OrthoSnap is different from other orthodontic aligner systems. You will even have the opportunity to watch our fabrication process in action.

Contact OrthoSnap Today and Keep Up with Your Patients’ Needs

The clear aligner industry is changing before our eyes. Having a high-quality/lower-cost alternative to Invisalign can help you (1) better serve the needs of your patient base, and (2) prevent your patients from seeking orthodontic treatments from less-reliable sources. Contact OrthoSnap today to learn about our clinical trials and hear what our 200 OrthoSnap providers in New York say about the product. Call our office at 516-506-7606 to get started.


clear aligners

Teen Candidacy for Aligner Treatments

Talking with Parents and Younger Patients

Clear aligner treatments are becoming extremely popular with young people. Invisalign specifically markets to teenagers now, with a separate teen version of the product. Young adults and teens love clear braces as much as adults do, so many can improve their smiles, due to the broad range of issues aligners can correct. However, aligner orthodontics for young people is still a relatively new territory. Many of the old habits we have regarding kids in braces simply do not apply.

The role of the parent in traditional orthodontic treatment is pretty straightforward. The parent pays the bills, wants to understand the treatment plan, and can reinforce good hygiene habits at home. The parent basically makes all the decisions (except for the color of the bands!).

With aligner treatments, things get a little more complicated. Yes, the parent will be making the investment, but the everyday compliance is going to rest solely in the hands of the patient. A child can’t decide not to wear his bracket-and-wire braces for a day or two when he feels like it—but an aligner patient can. If a young person is physically developed enough to be wearing aligners, he or she is old enough to be independent in his or her daily eating habits and oral hygiene.

This presents unique challenges when you consider the broad range of habits and behavior you can expect from adolescents. Most teenaged patients try their best to follow the plan, but teens are not best known for their ability to manage time and pay attention to details. Ultimately you have two clients to think about, two sets of expectations, and two people who need to understand what it will take to make sure the treatment plan works!

Who Wants the Ortho? Parent or Child?

Since compliance is key, it’s important to make sure the patient is on board. He or she has to be really on board in order for the treatment plan to work. If the patient isn’t deeply, truly intrinsically driven to change his/her smile, there’s a good chance those aligners aren’t going to get worn and the eating habits aren’t going to change.

Being able to spot a lukewarm patient can save you the headache of having an unsuccessful case or having to re-do the treatment plan midcourse. It can also save a parent thousands of wasted dollars and a damaged relationship with their teen.

Having an honest conversation about the daily routine changes required for clear aligner success isn’t just a box to check off during your treatment planning and patient intake. The outcome of that conversation, and an honest commitment from the patient should really be a prerequisite to treatment.

Two Clients, Not One

In treating patients, we’re used to having one client make a commitment, financially and otherwise. We have a standard set of procedures and signatures required before we proceed with treatment. But with teens wearing aligners, you have to split that thinking into: two clients and two messages.

A few tips that may help you help your teen patients and their parents:

1. Don’t Start Treatment Until You are Convinced – Have the compliance talk as soon as a patient asks about clear aligners. It’s not right for everyone. Don’t even conduct an ortho assessment until the patient understands that it’s not an “easy” alternative to braces.

2.Consider an Informal Patient Contract – If a parent commits to treatment, ensure that the patient does, too. A formal-looking patient contract to do X, Y, and Z will get any teen’s attention. Having your teen patient sign a commitment may help reinforce the message that a positive outcome is dependent on his or her actions.  Draw up a printed document for the patient to sign. It should promise to wear their aligners the full 20-22 hours per day, refrain from eating and drinking while wearing them, and follow the prescribed oral hygiene routine. Such a “contract” may not be legally binding, but it will help the parent/patient dynamic if compliance problems pop up. It may even pre-empt them.

3. Treat Your Patients as Adults, Even if They Aren’t – They may not be the legal adult responsible for paying for treatment, but teen patients wanted to be treated as adults. If a patient isn’t wearing his aligners enough or is developing calculus and staining from inefficient hygiene, they’ll want to hear it from their doctor, not their parent.

Are some of these tips more parenting than clinical care? Yes. But that doesn’t mean they are outside your purview as a provider. If your heart and soul is committed to giving more people a healthier smile and a better life, they are small considerations to make.

Stay Connected for More Helpful Tips on Aligner Treatments

Stay connected with OrthoSnap for more tips on giving your patients a great experience with their clear aligner treatments. There are many aligner orthodontics providers nowadays, but OrthoSnap is unique because we use a patented molding system to create a better-fitting orthodontic treatment. You can hear it in the “snap” of a perfect fit. Our system moves the teeth faster than 3D-printed trays and costs less to manufacture. With OrthoSnap, you can give your patients more treatment options, with equally effective, predictable results. Learn more about OrthoSnap by contacting us at 516-606-7606.


clear aligners

4 Things Aligner Patients May Forget

Common Pitfalls in Clear Aligner Usage

Taking the step to wear clear aligner orthodontics reflects a desire to improve one’s oral health and appearance. However, when faced with the everyday routines required of wearing an aligner system, many patients find themselves inadvertently adopting habits that may be harmful to the treatment. No one does this intentionally, but unless you have advanced knowledge of the chemistry of the mouth environment, you may be more likely to make some common mistakes in judgment.

As a provider of Invisalign, OrthoSnap, or other clear aligner systems, you can encourage patients to stay vigilant in their treatment by reminding them of the importance of the following specific steps. These steps are some of the easiest to forget, yet are critical to maintaining good oral health and ensuring a positive outcome.

1. Clean the Aligners in the Morning

It’s common for patients to overlook the need to clean aligners after a long night of sleep. If one’s teeth were clean when the aligners were put into the mouth—and no food was consumed—doesn’t it thereby follow that the aligners will still be clean in the morning? Unfortunately, that’s not how mouth bacteria work. Bacteria can never be fully removed from the mouth with home-based oral hygiene. During the night, even small amounts of bacteria will grow and multiply, even in the absence of a new food source.

You can remind your patients of the need for a morning cleaning of the aligners by pointing to the presence of “morning breath.” When saliva is reduced during sleep, mouth bacteria proliferate and cause this common phenomenon. If your breath is bad, this indicates the presence of bacteria that need to be cleaned (not just rinsed) from the aligners, as well as the teeth. Overall, if the teeth are being cleaned in the morning, the aligners should be cleaned as well.

2. Protect the Aligners When Not in Use

Clear aligners should never be placed on a napkin or a tray (or shoved into a pocket or desk drawer) during lunch or dinnertime. This leaves the aligners open to cross-contamination and can introduce new bacteria into the mouth. Patients should have a clean, reliable case for holding the aligners whenever they are not being worn. Even if meal times may seem too brief to put the aligners at risk, those periods of exposure can add up over a period of weeks. Aligner cases should be cleaned regularly, as well, if not as frequently as the aligners themselves.

Careless placement of the aligners can lead to other problems beyond contamination. Leaving them in a car on a hot day can lead to warping; putting them in one’s pocket can lead to accidental pressure and cracking; and putting them on a napkin on a cafeteria tray can lead to accidentally throwing them in the trash. You can help your patients protect their aligners by reminding them that the aligners should always be in something. If they aren’t in the mouth, they should be in a case.

3. Brush and Floss Before Wearing Aligners, Even After Beverages

It’s not a challenge to see the value of flossing after a meal. Food gets stuck between the teeth and flossing is a great way to make sure it all gets removed. After drinking a cup of coffee, however? Or a fruit smoothie?

Patients might assume that purees and beverages don’t require flossing, as the teeth have not been chewing or grinding anything. However, the purpose of flossing is to remove bacteria and residues as much as it is to remove obvious bits of food. Remind your patients that even liquids can leave residue on the enamel in the small spaces between the teeth and at the gum line. Flossing reaches the spaces toothbrush bristles miss. Coffee residue left between the teeth before wearing aligners can cause staining and enamel damage. You can save your patients time (and whitening treatments!) by reminding them of this distinction.

4. Clean the Aligners Regularly and Correctly

Everyone loves the feeling of just-cleaned teeth. Brushing with a generous dollop of toothpaste is a very satisfying way to make the teeth feel smooth and clean again. Could you imagine cleaning your teeth with anything else? However, with the heavy consumer focus on whitening in recent years, toothpastes have become more abrasive. Patients may be tempted to apply that belovedly-effective abrasive cleaning method to their aligners. The problem with cleaning aligners with abrasive toothpastes is that it can damage the finish, make the fit less precise, and reduce their effectiveness at shifting the teeth.

Aligners should never be cleaned with abrasive toothpastes. Given how many products are labeled as “whitening” these days, patients may not be able to tell the difference between a toothpaste that is gentle enough for aligners and one that may damage them. The best way to help your patients avoid this potential mistake is to encourage them to follow a daily aligner-tray cleaning regimen that is safe and effective. This can include cleaning the aligners with a clear hand soap, soaking the aligners in an approved cleaning solution, and using a soft-bristled brush that does not have abrasive toothpaste residue on it.

Stay Connected for More Helpful Tips

Stay connected with OrthoSnap for more tips on giving your patients a great experience with their clear aligner treatments. Many companies provide aligner orthodontics nowadays, but OrthoSnap is unique because we use a patented molding system to create a better-fitting product. You can hear it in the snap of a perfect fit. Our system moves the teeth faster than 3D printed trays and costs less to manufacture. Learn more about OrthoSnap by contacting us at 516-606-7606.

clear aligners

The Critical Role of the Supervising Doctor

What Direct-to-Consumer Aligners Neglect

Clear aligner orthodontic treatments are more popular than ever. Who wouldn’t want to wear removable orthodontics that blend in with your smile, as opposed to cumbersome metal brackets and wires? Who wouldn’t want to check in with the dentist less frequently? However, all that convenience and self-guided use still involves a precise orthodontic process that is as equally dependent on careful treatment planning and monitoring as traditional bracket-and-wire braces.

More than five million patients have purchased a course of Invisalign (the most well-known name in clear aligner treatment) and more dentists and orthodontists now provide it as a treatment option. At OrthoSnap, we provide a similar treatment that tends to work faster and more effectively, due to impression-moulding and closer attention to detail. Despite our differences in process and results, there is one thing we agree on: the role of the supervising doctor is critical to safe, successful treatment.

Do a quick internet search of “Invisalign without a dentist” and you’ll find a number of businesses willing to customize a series of aligners, sight unseen. They send out a home impression kit, which is then assessed by one of their remote dentists. The consumer gets their bargain-price aligners and is left to complete the treatment to their own best ability. There are several things wrong with this scenario! Direct-to-consumer models may make people feel empowered, and they may work if circumstances are just right, but there is much they are neglecting. The risks to one’s oral health are too great to ignore.

Assessing Candidacy

The first benefit of having a dentist or orthodontist supervising your treatment is assessing your candidacy for aligners. This always involves an oral health exam to check for signs of decay and periodontitis. If a patient begins a course of aligners with untreated issues, he or she may be putting the teeth at risk of rapidly advancing decay or gum disease. The damage that could be done in as little as six months is staggering. Considering that most people don’t keep a DiagnoDent in their medicine cabinet or know how to measure their periodontal pockets, having a dental provider clear you for treatment is a critical prerequisite.

Orthodontic Treatment Planning

Beyond basic oral health, most laypersons are not skilled at assessing the severity and nature of their malocclusion and bite issues. You need a doctor who understands the underlying anatomy and how the product works to determine whether it will be capable of successfully realigning the teeth. Neither alignment issues nor overall oral health can be assessed properly by a remote dentist who only sees a model built from a home-administered impression kit.

Radiography an important part of the oral health check and treatment planning, and a growing number of providers go beyond x-rays to include CBCT scans, as well. Three-dimensional imaging is superior to 2D radiography when you are trying to assess the position of the roots and supporting structures.

Dr. Jeffrey Miller’s 2016 presentation “10 Things You Will Not Hear from Invisalign” raises an important point regarding better screening and treatment planning. Call it housing, boundaries, or orthodontic walls—but, in some cases, there simply isn’t enough bone to support the movement of individual teeth. Poorly planned aligner treatments can result in a situation that ultimately ends in root dehiscence or fenestration. Two-dimensional imaging does not always give us the ability to screen these patients properly. You need to be able to see each individual tooth’s root-bone relationship to assess the limits of the buccal and lingual cortical plates.

Long-term oral health can be compromised by aligner treatments that don’t screen and plan treatment accordingly. As far as we can tell, the direct-to-consumer models don’t even require x-rays to begin treatment. That is scary, to say the least.

Check-Ups and Mid-Course Corrections

If you read patient reviews of direct-to consumer models, you’ll start to see a pattern of patients noticing their teeth moving improperly and requesting corrections. Sometimes it takes them months of customer service nightmares to have the treatment plan corrected, and they may have to pay additional fees for this.

With a supervising dentist or orthodontist, these problems can be corrected before they escalate to the point that a patient notices a problem. Trying to do it alone can result in a three-steps forward/two-steps-back scenario that can drag on for years. This can add up to stress on the teeth and bone, prolonged treatments timelines, and a general sense that you are wasting your money! Having a professional to monitor a patient’s progress, face-to-face, cannot be undervalued.

The Bottom Line

Ultimately, there are two things that patients and consumers need to be reminded of: no two mouths are the same, and a dental impression is never the full picture. There may be cases in which the role of the doctor is minimal—but an unvetted, unmonitored course of orthodontics carries terrifying potential risks. Orthodontists and dentists are trained to see the whole picture and use their specialized knowledge to make sure treatment is appropriate and effective. Taking him or her out of the picture is like playing Russian roulette with your smile.

Give Your Patients an Affordable Alternative, with OrthoSnap

A great way to discourage your patients from seeking out direct-to-consumer aligners is to offer them a more affordable option. OrthoSnap provides a clear aligner system of straightening the teeth that uses dynamic modeling and moulding, rather than 3D printing. This gives patients a faster-working, better fitting treatment. (You can hear it in the snap of a perfect fit.) Our system also happens to be less expensive.

To learn about OrthoSnap’s dynamic physical modeling system, visit our webpage How OrthoSnap Works, or email OrthoSnap inventor Yan Pogorelsky at

teen orthodontics

Teenagers and Clear Aligner Treatments

Are Teens the Fastest-Growing Demographic Group for Clear Aligner Treatments?

Invisalign announced last year that over a million teens have used their product, and it’s clear that young people care about correcting their smiles. Perhaps we can thank selfie culture for making young people more conscious of their oral health, but the trend is clear. Teens and young adults are seeking out clear aligner treatments and their parents are supporting this choice.

Typically, it is parents, not children, who decide whether a child will undergo orthodontic treatment. On the whole, metal braces are still less expensive than clear aligners, but that may be changing. More and more insurers are providing partial coverage for clear aligner treatments. Between in-house financing at private practices and consumer credit programs like CareCredit—many parents are finding they can afford clear aligners as easily as they can afford more traditional treatments for their children.

Why Teens Love Clear Aligners

Teens prefer clear aligner treatments to traditional braces for the same reasons that adults do. They are less noticeable in appearance and more flexible when it comes to eating and cleaning the teeth. Beyond the basics, teens have other reasons for preferring the treatment.

They are perceived as less painful.  Having your wires tightened at the orthodontist’s office every month hurts. Young people know this because they have watched their friends complain of sore teeth due to braces. Most patients report clear aligners to be less painful, since the progression of changes to the aligners is more subtle.

They may feel like they will be teased less by their peers. One could argue that kids are more accepting of differences today than in the past. You probably won’t hear “brace-face” or “metal mouth” as jeers in many high schools nowadays, but metal braces do make you look younger. That’s something no young adult wants, if there is an alternative.

Clear aligners are easier for sports and other activities. Since clear aligners snap in and out quickly, young people appreciate that they can use their normal mouth guards for sports. This aspect is also appreciated by young performers who can remove aligners easily before singing, acting, or playing an instrument on stage.

They want to look their best before heading to college. Kids who have put great time and academic efforts into gaining admission to their preferred schools want to be ready for this new phase of life. If a six-month course of aligners can correct their perceived flaws, they may be more inspired to seek treatment.

The “accidental diet.” Adolescence is a time of identity-building and appearance is a part of that. If you read online posts and videos from young people who are pleased with their aligner treatments, many of them view it as an added plus that their treatment forced them to change how they eat, which led to losing some weight. Many report less snacking and soda consumption, which has obvious health benefits.

Leveraging the Growing Teen Market for Aligners

How can dentists and orthodontists benefit from this growth in the teen market for aligner treatments? It can often be as simple as knowing of the opportunity it presents and starting conversations.

It’s been long known that “kids can’t use clear aligners,” and it’s also been long known to parents that standard braces cost less than aligner treatments. Due to these biases, parents may say “no” on impulse if they are unaware of the affordability and benefits of the treatment. If you aren’t already sharing the aligner option with your teen patients and their parents, you may be surprised by the difference an enlightening conversation can make.

Are You Looking for A More Affordable Option for Your Patients?

At OrthoSnap, we provide aligners using a simpler process than the big-name provider. Instead of 3D printing aligners, we use a more accurate moulding process that creates a better fit and more precise treatment. It also reduces the overall cost of the treatment, which means you can offer your patients price-point options for orthodontic aligners.

You may have noticed that with the expiration of the original patents, Invisalign’s monopoly over 3D printed aligners has ended. Many companies are 3D-printing aligners, and some of them are even disregarding clinical precautions with a direct-to-consumer model. Having a more affordable, yet equally effective technology to offer your patients may help you protect them from trying a potentially unsafe alternative.

To learn about OrthoSnap’s dynamic physical modeling system, visit our webpage How OrthoSnap Works, or email OrthoSnap inventor Yan Pogorelsky at

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