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Michael Loeb of Joins OrthoSnap

Dr. Yan Pogorelsky, creator and founder of OrthoSnap®, published three patents in the United States in 2011. Since that time, the company has grown immensely. By 2015, the product had been approved by the FDA and was being offered by 200 providers in the New York City area. A year later, 100 patients per month were undergoing orthodontic treatment with OrthoSnap. As OrthoSnap continues rapid growth, the company is taking a sensical next step. We are thrilled to announce that Michael Loeb of is joining OrthoSnap’s Corporate Board of Directors. Read the official press release here.

More about is a venture collective that helps startup businesses reach their full potential. With an impressive portfolio of over 18 direct investments, founders, Michael Loeb and Rich Vogel, have created a new model exclusively for startup investments.

What does this mean for OrthoSnap? It means that we can significantly reduce the risk associated with startups and early business growth. With Loeb’s help, we can focus more on branding, strategy, operations, sales and marketing, technology, data analytics, facilities, and community.

A Word from OrthoSnap’s Founder

Yan Pogorelsky, the founder of OrthoSnap, had this to say about Loeb’s investment:

“OrthoSnap has served a growing number of dental practitioners since 2012. Our product and its unique advantages are ready to be shared more broadly and we’re thrilled to have the support of The opportunity to have a positive and significant impact on the lives of millions of people is what motivates and inspires us and our dentist partners each and every day.”

A Word from Michael Loeb

Founder and CEO of, Michael Loeb, is not only investing in OrthoSnap, but he is also taking a seat on the company’s Board of Directors. Here’s what he had to say about this new venture:

“We are pleased to announce our investment in OrthoSnap, an innovative adult orthodontia company with a true path to dominance in the clear aligner space. I look forward to working closely with the OrthoSnap team to see that this superior aligner is introduced to more and more dentists so it can benefit more and more patients.”

How the Investment Came to Be

For the past year, OrthoSnap has benefited from the consulting advice of Michael Yoon, Founder of YonoVentures, LLC. Encouraged by OrthoSnap’s success thus far, Yoon introduced the company to He had this to say about the recent investment:

“OrthoSnap is poised to have a huge impact by bringing safe and affordable dental care to the millions of people who can benefit from OrthoSnap’s Clear Aligner treatment, and is the ideal partner to help achieve that goal.”

How this Investment Will Help Our Clients

OrthoSnap’s primary goal has always been the same: To provide patients with a superior clear aligner solution. The best way to do that is to educate dental providers and the community about our product, which achieves unparalleled accuracy by combining digital technology with physical cast models.

With the help of, OrthoSnap will be able to reach a larger audience and have a greater impact on the oral health of Americans.

Contact OrthoSnap Today

If you’re a dental provider who wants to incorporate OrthoSnap into your practice, reach out to us online anytime. You can also email the inventor and founder, Yan Pogorelsky, at

Answering Questions About Direct-to-Consumer Aligners

In today’s economy, consumers (our dental patients) have come to expect services to be provided more easily, conveniently, and with greater flexibility than ever before. Just take Uber, Amazon Prime, and GrubHub; it’s no wonder that the same concept of “fast, affordable goods and services directly to the home” has rubbed off into the medical and dental fields.

As a dentist, you have probably fielded questions about the popular new trend of direct-to-consumer aligners. Many patients have questions about their effectiveness, quality, and price. Below, we’ve provided some talking points that will help you answer questions your patients may have. By talking together, you can help them see the value of partnering with a dentist for any and all dental and orthodontic treatment in the future.

Dentists Take a Closer Look at All Alignment Problems

The problem with many direct-to-consumer aligner brands is that their only method of determining alignment treatment is through a DIY bite impression. X-rays, examinations, and dental health history such as the presence of crowns and implants and jaw bone density information is not at the center of planning treatment like it would be in a dental or orthodontic practice. It’s important to discuss with patients that alignment problems are not just caused by the visibly crowded, gapped, or overlapping teeth; structures underneath the gumline play a pivotal role in the shape and function of the bite, and it’s important to consider them as much as the visible areas of the teeth.

Dentists Create More Accurate Impressions

While impressions are not the only factor that should be used to determine orthodontic treatment, they do remain an important part of treatment. The DIY impression kits that are shipped to consumers seem easy enough: simply follow the instructions! But dental impressions that guide treatment should be of the utmost quality and precision. Though a patient may do their best to create a quality impression, only trained dental professionals can really tell if an impression is done well.

Visiting A Dentist Provides Accountability

Regular check-ins with a dentist can help a patient hold themselves accountable during treatment. This is especially important for treatment involving a removable aligner such as these. A dental practice can provide regular examinations to determine progress, and offer support along the way for patients who may be struggling to commit to treatment.

Oral Health Always Comes First

It’s easy to understand why a patient desires a straighter smile. Cosmetic improvements to the smile can pay off with increased confidence and improved smile aesthetics. But first and foremost, your mouth should be healthy and free from tooth decay or gum disease. Patients with these conditions who order direct-to-consumer aligners are treating the cosmetic aspects of the smile before they are correcting their underlying health and functionality. In dental care, putting the cart before the horse can mean the cosmetic results do not last as long, or do not produce the desired end result.

OrthoSnap: Doctors are our Partners

Connect with OrthoSnap for additional information on our unique clear aligner solution and learn how to become an OrthoSnap provider in your area. With three patents and registration with the FDA, OrthoSnap provides a unique molding system for better-fitting aligners.  Learn more about OrthoSnap by scheduling a meeting with our founder, Yan Pogorelsky. You can also call us at 516-606-7606.

encourage patient compliance during OrthoSnap treatment

Encouraging Patient Compliance During Treatment

OrthoSnap, like other clear aligners on the market today, are removable. Therefore, patient responsibility and discipline in wearing the aligners is key to a successful treatment. Luckily, OrthoSnap makes it easy to check for diligent, daily wear with our Verification Key™ aligner. When you do realize a patient is not diligently wearing OrthoSnap aligners, there are things you can do to help encourage more regular use for improved treatment success.  Below, learn some tips from our OrthoSnap team to help you during those important conversations.

If your patient is not regularly wearing their OrthoSnap aligners, the Verification Key™, available for every 10 steps (or 3-4 months), alerts you that treatment is not progressing as it should. Be honest with your patient of your findings and ask them why they believe their treatment isn’t progressing normally. Be sure to listen and take in any clues that could alert you to the reason why compliance is lacking. This could be that they snack frequently and forget to put the aligner back in, they find it alters their speech, they don’t like the look of the aligner, or they simply forget. Address their issues and advise on a solution that can work for them.

Stay Positive but Realistic

Rather than pointing out the negatives of a lack of compliance, focus on the positive effects of patient compliance and regular wear. By talking about the reasons behind treatment, and the opportunities OrthoSnap provides for a more aesthetic smile, you can encourage compliance without making patients more resistant through negative comments.

Include the Parents in the Conversation

For teenage patients, consider speaking with the teen about the aesthetic benefits, while looping in the parent or guardian about any monetary benefits of compliance. Be sure to have a separate discussion with the parent about being a support system within the home. Explain to them the importance of regular wear, and go over the treatment instructions again with them. It’s important for teenage patients that their parents or guardians are helping to direct and support responsible wear during the entirety of treatment.

Consider Extra Appointments

For those patients who may be struggling to comply with treatment, additional appointments could help hold them responsible. Consider having them schedule more frequent appointments to simply check-in, and allow you to view progress.

Reward Compliance

Consider starting a smile board for OrthoSnap customers who finish treatment on time. Offer a small bag of goodies for patients once they complete treatment, or a discount on a whitening treatment. Place in a high-trafficked area so people see previous examples of successful treatment cases.

The Importance of Doctor Partnership with OrthoSnap

Ultimately, your face-to-face relationship with the patient is one of the biggest benefits of OrthoSnap, compared to popular mail-order aligners. Be sure to use your face-to-face interactions to encourage and help patients get the most out of their OrthoSnap treatment in the shortest amount of time. Patients happy with their treatment success will be such a benefit to your practice when they recommend your services to family and friends.

To learn more about OrthoSnap’s treatment process, or our Verification Key™ which allows for easy monitoring of patient compliance, visit our Doctor Partnership page, or email OrthoSnap founder Yan Pogorelsky at

It’s Never Too Late for OrthoSnap!

Do you have adult patients who are embarrassed about their smile and feel that it is too late to consider straightening it? Your patients may wish to reconsider. In the last two decades, more adults are choosing to straighten their teeth. Clear aligners are no longer just for the young; they are for everyone.

Perhaps your adult patients had parents who could not afford traditional braces. Or, maybe your patients simply let time march on, giving very little thought to straightening teeth. Regardless of past issues, it is never too late to straighten teeth and OrthoSnap clear aligners are a viable solution for that perfect smile. Consider sharing with your patients the benefits of wearing clear aligners over the age of 50.

Health Does Not Have a Time Stamp!

As a whole, humans are living longer than ever before. This is one of the many reasons adults over 50 are choosing to straighten their teeth. From mobile apps that help us meditate, to apps that even help us find that “special someone”, older adults are embracing wellness, vitality, and better health. As more and more individuals realize the health and aesthetic benefits of orthodontic treatment, straight teeth are becoming a priority. So, along with a “spiritual makeover”, comes a physical one – and straighter teeth among older adults are now a part of the plan!

Adult Patients Are More Compliant

If we could all take time to speak to our younger selves, chances are, we would impart some wisdom, encouragement, and support to that person. As an older adult, we have lived long enough to realize that dedication to anything produces results. Whether we are embarking upon a new exercise regimen, beginning a business, changing our eating habits, or switching careers, we now realize that in order to have stellar results, time, dedication, and devotion are required in order to see benefit.  The same holds true for wearing clear aligners. With age comes wisdom – and now, many adults are ready to put forth the effort to wear those clear aligners to produce a winning smile.

Ease and Comfort

Traditional braces are indeed effective in producing a more aligned smile, but the amount of maintenance can be daunting. Extra brushing after meals is required so that food does not get trapped in the brackets, bands, and wires. Some may even require rubber bands or elastics, which must be taken out before eating and drinking. Wearers of traditional braces also have to have them tightened quite frequently – in most cases, every three to six weeks.

OrthoSnap clear aligners eliminate all of the work that traditional braces require. There are no bands that must be placed around the back teeth, and those dreaded elastics do not even exist.

For older adults, life is about ease and continuity. These are both offered with OrthoSnap clear aligners.  Invented by Dr. Yan Pogorelsky, OrthoSnap aligners are manufactured with clear, transparent FDA-approved materials, that gradually and effectively straighten teeth.

Better Health

We now know that optimal oral health reduces the risk for general health complications as well. Oral bacteria has been directly linked to stroke, dementia, heart disease, and more. OrthoSnap clear aligners promote better health because straighter teeth are much easier to clean. When your patients choose OrthoSnap, they are making an investment in their overall health.

Contact OrthoSnap Today

Connect with OrthoSnap for additional support and tips to offer your patients. With three patents and registration with the FDA, OrthoSnap provides a unique molding system for better-fitting aligners.  Learn more about OrthoSnap by scheduling a meeting with our founder, Yan Pogorelsky. You can also call us at 516-606-7606.

Talking Points for Potential Aligner Treatment Customers

When describing the benefits of clear aligners, low visibility, ease of cleaning, and effectiveness in moving teeth are all important topics. But what personally motivates patients to make the commitment, both in time and money, may vary significantly with age. Whether speaking to a teenager, working parent, or senior citizen, knowing how each stage of life influences purchases can be key in convincing patients of the benefits of OrthoSnap clear aligners. After discussing these age-targeted benefits, remember to explain how OrthoSnap products do not rely on digital impressions as Invisalign® and ClearCorrect® products do. OrthoSnap produces each tray from an original cast, eliminating issues that plague other aligner companies.


Anyone raising teenagers knows there is a lot going on in their lives. Many teens experience social pressures to fit into this group or that. Physically, their bodies and teeth are still developing. And they are developing good oral hygiene practices that will hopefully continue throughout their lives. One benefit of discussing dental options with teenagers is that they are generally receptive to advice from adults.

For the teenager’s parents, it may be helpful to explain how an early start on straightening teeth can deliver better results than trying to fix crowded teeth later in life. Parents should also appreciate the fact that they are sending their kids into the world with the confidence of a healthy smile. Cavities are more prevalent when teeth are not properly spaced, meaning an early start with alignment trays may mean less cavities (and dental hygiene problems) down the road.  

Teenagers are more prone to speech impediments than adults. One talking point for them could be an explanation of how the structure of their teeth affects speech. Both parents and teenagers are familiar with traditional wire-based braces. Reminding both members of a family that technology has brought major advances is teeth restructuring technology can go a long way in defining the advantages of OrthoSnap aligners.

Working-age Adults

As we age into our 20s, 30s, and beyond, our careers and reputations become top priorities. For better or worse, our leadership abilities in the workplace are partly influenced by our outward appearance. It’s human nature. When someone exudes healthy hygiene habits, co-workers and managers take notice. A healthy smile implies a strong work ethic. Similarly, individuals who do not take care of their appearance appear to be less organized and potentially lacking leadership traits. Straight rows of teeth add to the power of a smile. And the world could always use more smiles.

Many workers and parents put their careers before themselves. OrthoSnap aligners can also be marketed as one small way working adults can reward their years of selfless work, especially when the results have direct implications for how they are perceived in the workplace.

Adults Over the Age of 60

As we enter retirement age, life’s priorities again change. Studies have shown that our teeth are a major determining factor in how old (or young) we appear. Who wouldn’t want to cut five years off their age? That may not be possible in literal terms, but straightened teeth can help a customer at least appear to have shed a few years. Older adults may also be more interested in how properly aligned teeth can improve chewing and swallowing functions. Finally, senior citizens are keenly aware of terms like crowns, dentures, and dental implants. Properly aligned teeth are easier to clean and protect than crowded teeth. An investment in OrthoSnap may be one way to preserve natural teeth.

Benefits of the OrthoSnap Process

At OrthoSnap, we provide aligners that are superior and more effective than our competitors. Our process also reduces overall cost, meaning you can offer your patients competitive price-point options. To learn about OrthoSnap’s innovative modeling system, visit our webpage How OrthoSnap Works or email OrthoSnap inventor Yan Pogorelsky at


Orthosnap Gives Big Apple Dental Meeting Attendees Something to Chew On

In less than a decade, OrthoSnap has emerged as a breakthrough method to for moving patients’ teeth into straighter positions. First patented in 2011 by inventor Dr. Yan Pogorelsky, OrthoSnap’s product featuring FDA-approved materials has helped more than 100 new patients every month discover the right treatment for their crooked, crowded, or otherwise imperfect smiles. In fact, OrthoSnap has proven a success for mild to severe orthodontics cases.

Recently, OrthoSnap attended the Greater New York Dental Meeting (GNYDM). Our purpose in was to bring awareness to our clinically tested process of moving teeth. We want dentists to know that our system can cost up to 30 percent less than other clear aligners and treat a wider range of candidates. Read on for some highlights of the early December experience in the Big Apple. Then, contact us to find out if OrthoSnap is a fit for your dental practice.

Attendance Was Off-the-Charts Impressive

More than 50,000 dentists, dental assistants, dental hygienists, and dental technicians from 146 countries came to the Jacob K. Javits Convention Center for the GNYDM in early December 2018. Not only did this forum give OrthoSnap a platform to showcase our groundbreaking treatment, but it gave us the opportunity to learn from colleagues across the dentistry field. Throughout the few days of the meeting, dozens of speakers educated our fellow national and international attendees. Emerging, clinically successful technologies such as OrthoSnap were some of the hottest topics, as dental providers globally want to find leading edge ways to treat their patients.

OrthoSnap Exhibited Alongside More Than 1,000 Companies

According to statistics recently released from the GNYDM, more than 1,600 technical exhibits including OrthoSnap were housed in the Center for the duration of the event. Located in a prime corner spot, the OrthoSnap booth saw its share of interested attendees fascinated by the possibility of making orthodontia less expensive and faster for more of their patients. This allowed us a wonderful opportunity to meet current and new partners.

Our GNYDM Video Is Available Online for Viewing by Anyone

To prepare for the GNYDM, we created a short video highlighting how OrthoSnap works. At our exhibitor booth, we presented the video so guests could understand why OrthoSnap stands apart from other clear aligners. Want to watch the video yourself? It’s available right now at Vimeo. Discover for yourself why our accelerated, well-accepted treatment plan makes so many patients – and their dentists – smile!

Being at GNYDM Brought OrthoSnap Awareness to Dental Providers and Staff

Seeing is believing. At GNYDM, our team spent time answering questions and fostering relationships with people from every corner of the globe. Whenever possible, we supplemented our discussions with hands-on demonstrations and videos. Our expectation is that the attendees will take their newfound knowledge back to their home practices and spread the word about the OrthoSnap revolution.

Introduce Your Patients to Clear Orthodontics

Clear orthodontics treatment isn’t a fad: It’s a long-term trend that appeals to patients of all ages. If you want to solve your patient’s smile issues faster without putting them at risk, invest some time in OrthoSnap as a cosmetic dentistry treatment solution.

Interested in learning more about OrthoSnap? Schedule a meeting with our founder or call us at (516) 506-7606. Our manufacturing and headquarters are in Westbury, NY. However, we happily work with dental providers throughout the world.

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